You have no control over Facebook, Twitter, Media or LinkedIn - in some cases, not even the content you post on these pages. What you own is your website, and you should strive to make it your core hub on the web. With your website you will find more online, and create more entry points for people to discover the great food and experience that you have to offer them.
It's all about finding information. And if you are the business world, information is crucial. You need a website for your customers. It needs to contain information about what you can do for your customers.
Your website is not just an online brochure. It must be a living, breathing machine that appeals to visitors, facilitates community discussions and captures leads. And no social media strategy is really complete without a place to send subscribers. Here are some reasons why you want your website to be flawless.
You have only one way to make a first impression. And as the attention span goes down, you only have seconds to grab the attention of your website visitors and tell you what it's about.
Much would be said about online reputation management, but developing an attractive website is your first line of defense because you control the site. With a little work, you can have your website ranked on social media profiles and online review sites like Trip Advisor, etc.
Make your website a first place prospect to learn more about you - not the last one.
Nowadays, call to actions and newsletters are not just side effects in web design. You should be integrated with your brand identity and personality to connect your online experience with your offline experience.
From news announcements and promotions to event calendars and online orders, keeping your customers connected must be an important part of your online strategy. Dedicated and relevant content keeps your visitors up to date to find out what's going on in your business.
Inevitably, most restaurants have signature menu items that they want their prospects and customers to know. It's amazing what difference a single menu item can make.
Often, one of the first things people want to know about your restaurant is what kind of food you serve. Whether you are planning to meet a friend or invite your family to dinner, they want to make sure everyone has something to enjoy.
In each restaurant, the menus are often adjusted and updated to reflect customer demand and interest. But that's why it provides great web content - people love to see what's new. It may take work to upload and release your current menu online, but it will increase engagement.
With a professional website, one that is self-hosted, assuming you rent space for your web address, but you own everything that is included in your online space. And if you want to move to another web host, you can take everything with you (assuming you have backups and / or do this before your account expires).
"I want my guests to have a great experience before they enter the restaurant."
If you have not created a website for your business, you can set up with a web hosting service like GigaSoft.